WEFTEC 2023, the leading trade show on clean water in the USA, closed its doors on 4 October. We look back on a vibrant show with three days filled with networking, pitch presentations and fruitful discussions. Thousands of attendees, mainly from North America, visited the event and we were happy to welcome them at the striking, orange coloured Netherlands Pavilion.
The Dutch presence can be summarised as follows:
"At Weftec, we seized the chance to engage in discussions with numerous customers, both existing and potential ones. We presented the compelling sustainability benefits of Nedap UV driver technology and introduced our new Nedap Monitoring app, designed for service diagnostic purposes."
Tonnie Telgenhof Oude Koehorst
Nedap UV Products
Dutch companies showcased their latest innovative technologies and solutions to helping solve global and/or US related water challenges in pitch presentations. As the Netherlands is renowned for its water inventiveness, the pitches shared unique first-hand experiences to pressing issues and their solutions.
The networking reception, made possible by the Embassy of the Kingdom of the Netherlands in the USA and the Consulate General of the Kingdom of the Netherlands in Chicago, was well attended by more than 50 guests. Existing business relations were reinforced and new connections were made. Afterwards, the delegation members exchanged experiences on doing business in the US over a group dinner with traditional Chicago style deep dish pizza.
Lively conversations continued the next day at the network lunch at the Netherlands Pavilion, jointly hosted with a cluster of partners from Denmark and France, and supported by the Water4All partnership.
On the last day, the Dutch delegation visited the Lagunitas Brewery, part of the Heineken group. The delegation took part in an informative programme and learned about the brewery’s water strategy in crafting IPA beers and soft drinks.
“UVOX Redox was present on the Dutch Pavilion to launch the patented UVOX Redox technology for sustainable water treatment in the USA. For this purpose the Dutch Pavilion was the perfect platform. The layout of the booth and the well-organized events led to a substantial amount of leads. UVOX Redox was therefore very pleased to be a beneficiaries of the event.”
The Netherlands Pavilion featured 11 companies showcasing the following latest developments.
If you missed the Netherlands Pavilion at WEFTEC, or would like to re-connect after the event, the profiles and contact details of the Dutch companies are available here.
“The Paques team really liked the eye-catching, lively exhibit that the NWP/Water Alliance delivered. We believe it caught people’s attention and helped to get traffic to us. We were busy attending people most of the time, because of previously arranged meetings, existing contacts that looked us up and people that were new to Paques and wanted to know more. All in all we were very pleased with the entire arrangement including events at the exhibit and appreciate the effort that the NWP and Water Alliance have put into this!”
Paques Environmental Technologies
All in all, the Netherlands Pavilion participants look back on a busy week leading to countless new business opportunities. And as many of them have already indicated their desire to return to the Netherlands Pavilion at WEFTEC in 2024, we look forward to seeing you again next year at the show in New Orleans!
The Netherlands Pavilion at WEFTEC 2023 was organised by NWP and Water Alliance, in close collaboration with the Embassy of the Kingdom of the Netherlands in the USA and the Dutch Consulate General in Chicago. It is supported by the WTEX10 programme.
If you missed it this year but wish to part of the Netherlands Pavilion next year, feel free to contact Marieke Leenhouts of NWP or Tiemen Jousma and Stefan Bergsma of Water Alliance for more information.