Join us for a tailor-made programme at Saudi Agriculture

Following the major success of last years programme at Saudi Agriculture, the Netherlands Water Partnership (NWP) intends to again compile an exclusive mission programme designed to foster collaboration between the Kingdom of Saudi Arabia (KSA) and the Netherlands. NWP will coordinate the programme, which will focus on the water and agriculture sectors, with Dutch Greenhouse Delta (DGD) and the Dutch Embassy. Join the custom-made programme and benefit from the business opportunities for your organisation!

The 41st Saudi Agriculture, the biggest international B2B exhibition for agriculture, Food, Aquaculture, Packaging and the Agro-industry in the region, will showcase leading technologies and solutions, cutting-edge engineering, and innovations. The agriculture event will bring together business people, policy-makers, industry professionals, decision-makers, and solution providers working in the largest and fastest growing market in the Middle East.

The mission programme coordinated by NWP, DGD and the Dutch Embassy centres around the Saudi Agriculture event and is complemented by networking and matchmaking activities.

Programme highlights: water, agriculture and horticulture

Sign up to benefit from the substantive matchmaking programme, pre-scheduled meetings with organisations from the Gulf region, and presentation opportunities. The programme contains the following components.

• Networking events: Engage with key stakeholders in Saudi Arabia.
• Presentations & speaking opportunities: Showcase your cutting-edge solutions and innovations.
• Workshops: Take part in interactive sessions to gain valuable insights.
• Pre-set meetings: Connect with local stakeholders such as NEOM, KAUST University, the Ministry of Environment, Water and Agriculture (MEWA), Saudi Water Authority (SWA), Estidamah, the Dutch Embassy, Chambers of Commerce, and other major players in Saudi Arabia and the region.
• Match-making: Let us know who you would like to meet. Over the past three years NWP has built an extensive network and by working with Dutch Greenhouse Delta and the Dutch Embassy, the programme promises unparalleled opportunities to expand your network, share your expertise, and explore potential partnerships.
• Netherlands Pavilion at Saudi Agriculture: Benefit from the shared landing spot at the Netherlands Pavilion and the joint booth with the PIB (Partners for International Business) cluster on horticulture.
• Branding: Create and expand your product’s brand awareness in the region by promoting them through NWP’s media channels and Dutchwatersector.com.

Saudi Agriculture is made possible through the patronage of the Ministry of Environment, Water, and Agriculture. The event attracts around 27,000 visitors that include distributors, farmers, and government officials. Spread over approximately 24,200 m2, more than 420 international and Gulf region exhibitors are expected.

New Partners for International Business programme on water in horticulture in the Gulf

We are also excited to announce that a new Partners for International Business programme (PIB) is likely to start in 2025 that will focus on water and agriculture in the Gulf region. This is your chance to be at the forefront of this initiative, and to play a role in shaping the future of water and agriculture in the Gulf region. The water sector is vital in this.

Register to join

Gain insight into the largest and fastest growing market in the Middle East and secure future business opportunities in the country and the wider Gulf region by signing up to join.

The cost of joining the programme with up to two people from your organisation is EUR 950, excluding travel & lodging, catering, local transport and VAT.

Day to day programme (subject to change)

• Sunday 20 October: KAUST workshop, followed by dinner organised by NEOM.
• Monday 21 October: Joint workshop organised by DGD and NWP, pre-set meetings in the afternoon.
• Tuesday 22 October: Pre-set meetings in the morning, presentation and/or workshop at Saudi Agriculture in the afternoon, followed by networking reception at the Dutch Embassy.
• Wednesday 23 October: Pre-set meetings in the morning, attend Saudi Agriculture in the afternoon.

The Saudi Agriculture exhibition floor is open on 21 October from 16:00-21:30. Between 22-24 October the trade fair is open from 13:30 - 21:30.

Pre-set meetings
With the support of the Dutch Embassy, NWP will work on arranging pre-set meetings for the programme participants with local stakeholders such as, but not limited to:

• NEOM
• KAUST University
• Ministry of Environment, Water and Agriculture (MEWA)
• Saudi Water Authority (SWA)
• Estidamah
• Chambers of Commerce

Participation in the Saudi Agriculture mission programme is supported by the Dutch Topsector Water and Maritime and NWP collaborates with Dutch Greenhouse Delta on this project.

Please fill in the form below to join the programme, registration deadline is 30 August.

For more information, please contact Mirjam van Buchem, NWP Project Manager Events.