Mission Programme Saudi Agri fair

The Saudi Agriculture 2022 is the largest B2B event of agriculture sector in the region showcasing leading technologies and solutions, cutting-edge engineering, and innovations. The trade fair attracts around 17,000 visitors including distributors, farmers, and government officials. Spread over approximately 14,500m2, you will find more than 380 exhibitors, both international and from the Gulf region. The Netherlands pavilion is an eye-catcher on the expo floor, and you can be a part of it!

Export Partner and NWP will supply participants with a comprehensive programme to explore business in the region. Focusing on the Water & Agrifood nexus, this programme puts a big emphasis on Dutch water sector contributions. Part of the programme is an intensive two-day event with field visits, networking events, presentations of local market intelligence and more. In cooperation with the embassy in Riyadh, Export Partner and NWP are working on a programme which could consist of meetings with the following institutes:

• Riyadh Chamber of Commerce
• Saline Water Conversation Company (SWCC)
• Green Riyadh Project (by the Royal Commission for Riyadh City)
• Ministry of Environment, Water and Agriculture
• Saudi Water Partnership Company
• NEOM

This is a first list of potential meetings, further along in the process more details will be provided.

Why attend?

• Participating in a Netherlands pavilion is the ideal venue to expand your business in the Gulf region (worry free because we take care of everything);
• You will be part of a substantive programme with field visits prior to the fair and various network receptions;
• You will be introduced to local parties and other NL parties that want to do business in the region;
• You will receive various presentations about the market opportunities relevant to you.

If you are interested in participating or like to know more about the possibilities, please contact NWP colleague Mirjam van Buchem.