Distribution is a key element of your marketing strategy – it is how you access your market. By analysing your business goals and evaluating your existing channels, you can determine whether a new distribution channel can help you achieve your goals, or whether improving the performance of an existing channel will be a more effective strategy. This workshop, oriented to SMEs, will share tips and tricks to make the most of your distribution network. The session is an activity for members of the Netherlands Water Partnership (NWP) only.