An entrepreneurial shift
Hofer explains that prior to forming the new company, he had been working for the Royal BAM Group as an independent contractor selling intellectual property and patents internationally. BoxBarrier was one of these. "I did that for a couple of years, throughout the world," he says.
According to Hofer, the Royal BAM Group decided to focus more on its core business. "When the BoxBarrier patent became available, I contacted an investor and he was very interested in buying it. That is how we came to set up the company BoxBarrier," he says.
"I truly believe that, with all the climate change in the world, products like BoxBarrier will succeed more and more, because the sandbag is really outdated," says Hofer. First and foremost, Hofer agrees that this presents a business opportunity, but one from which many people can benefit. "We see that, especially in the poorer countries who are in mega need for products like this, it is a great challenge for us, and western countries in general, to try to help."
This all means that Hofer is looking ahead with a different perspective. "I am obviously more of an entrepreneur now," he says. "We own the product, so it is very exciting."