With over 22,000 visitors, WEFTEC 2019 was the largest and most important trade fair for waste water treatment in North America. The eye-catching Holland Pavilion was there to showcase the Dutch water sector. One of the participants in the Holland Pavilion was Royal HaskoningDHV that was preparing to launch its Aquasuite solutions on the US market. Tom Woolley, Business Development Director for Aquasuite, shares his experience and reveals why the Holland Pavilion is the place to be.
‘The world is facing increasing water scarcity. New solutions should include the optimal use of existing water systems, smart solutions, efficient IT, monitoring, analysis, integration and big data management. Our Aquasuite® solution brings intelligent solutions to the entire water chain. It uses solid AI-based forecasting and optimisation software to enhance the operational performance of water systems and maximise the potential of assets.
Aquasuite has a valued proven track record, with around 200 employees worldwide. It does not yet have a presence in the US. At present, most waste water treatment plants in the US are operated manually as the concept of machine learning using artificial intelligence has barely penetrated the US treatment sector.
We are exploring the American market to find out where our water solutions fit in. We are hoping to introduce our solutions to the market later this year through pilot projects for both drinking water and wastewater. This is why WEFTEC was so important for us. We gave free demo presentations at the Pavilion explaining how to gain insight on drinking water and waste water infrastructure. We also showed how Aquasuite optimises performance and allows better operational control of the whole waste water treatment plant. The most important lesson we learned is that one size doesn’t fit all. Situations and circumstances vary vastly, so you need to offer tailor-made solutions.
Attending WEFTEC was the best opportunity to get to know the huge US market in one go. It was a valuable addition to the bigger picture of our approach in the USA. For instance, we are part of an innovation tour with more than 30 companies that involves a series of meetings across the USA to show how innovation can make a difference. Part of our mandate is to select innovation driven companies and municipalities which are searching for ways to improve their operations and work with them to pilot our solution.
Thanks to the exposure given by the Holland Pavilion, we met a lot of people, both from other companies and from government authorities who helped us to better understand the American market and to explore the best way to introduce Aquasuite.
It was great to be part of the Dutch water sector branding at the Holland Pavilion, to take part in several networking activities and make visitors aware of our products and solutions. It would have been incredibly difficult to get this exposure and these results with our own separate stand. It was efficient, cost-effective and perfectly organised. So my message is: if you want to present yourself at key water events, join the Holland Pavilion. I am confident that attending WEFTEC will prove to be a very valuable step in entering the US market with Aquasuite.’
The Holland Pavilion at WEFTEC was organised by NWP, Water Alliance and ENVAQUA, in cooperation with the Netherlands Embassy in Washington and the Consulate General in Chicago, and was financially supported by the Dutch Government.