There is a myriad brilliant ideas in the water sector. But the big question is how to turn ideas into promising business models and attract private financiers. That is where the Investor Readiness Programme comes in, with the Netherlands Water Partnership (NWP) as one of the initiators. The Programme connects start-ups and investors, and helps start-ups define their financing need and learn more about the world of investors and financing structures. And financiers are offered valuable options to fill their investment pipelines. The 2022 Investor Readiness Programme successfully connected 10 start-ups to a network of over 50 financiers and investors.