Salinity severely affects crop development and growth, threatening food security, biodiversity, and the livelihoods of millions of people in various parts of the world. It leads to significant economic losses, particularly affecting smallholder farmers and water-dependent industries.Collective efforts, involving esteemed organisations such as the FAO, the International Water Management Institute (IWMI), and the International Center for Biosaline Agriculture (ICBA) aim to raise the profile of salinity on the global political stage and spearhead the development of a global campaign on salinisation. In this context, several international organisations have joined forces and are making a joint appeal with a video that promotes the declaration of 2028 as the Year of Saline Agriculture.