What to expect after two years of almost no in-person trade fairs and international events due to the Covid-19 pandemic? Prior to the start of IFAT Munich, the expectations were definitely optimistic. The Netherlands Pavilion, organised and hosted by NWP, was sold out in a blink, resulting in 17 enthusiastic Dutch water sector exhibitors that occupied the Pavilion for a full week of business opportunities, networking activities and showcasing Dutch water expertise.
The Netherlands Pavilion at IFAT kicked off on Monday 30 May with a delegation from the Singapore Water Association visiting the Pavilion for a power hour filled with pitches from the Dutch exhibitors, networking and drinks. Several exhibitors already had some good leads on the first day: Hydraloop sold two machines, and both Titan Salt and Ferr-Tech signed an MoU.
On Tuesday, a German delegation supported by the NL Business Hub in Munich visited the pavilion, followed by a network reception supported by the Consulate General of the Kingdom of the Netherlands in Munich and Aquatech Global Events. Linda Mieden-Appelboom, Deputy Consul-General and Head of the Economic Department of the Consulate General of the Netherlands in Munich welcomed the Dutch water sector at IFAT.
The Netherlands Pavilion attracted a good mix of well-known and new contacts that already had a good relationship with the Netherlands or wanted to build a relationship. This led to a balanced mix of German, Dutch and international visitors. Thanks to the good cooperation within our worldwide network of embassies, companies and contacts from India, Saudi Arabia and the Ukraine visited the Pavilion. We also welcomed some existing representatives of cooperation between clusters in Bavaria (Umweltcluster), Denmark and Singapore.
Deputy Consul-General and Head of the Economic Department of the Consulate General of the Netherlands in Munich
Water Alliance, a valued partner, organised several activities during the week, including a breakfast session co-organised by Umweltcluster Bayern on Wednesday. Cirtec was invited to pitch in the innovation forum. And in the afternoon the Netherlands Pavilion welcomed members of the Danish Export Association for meet-ups and drinks. This resulted in an order for Join the Pipe.
We are going to produce 10,000 bottles to use at IWA Copenhagen. It was a successful week for us. We received a lot of new requests and found two new distributors in the EU.
Join the Pipe
In total, IFAT Munich attracted 2,984 exhibitors and around 119,000 visitors from 155 countries this year. Exhibitors at the Netherlands Pavilion had a very successful week, resulting in multiple leads and actions. The design of the Pavilion, done by Five Spices, was well received. Everybody liked the openness and atmosphere at the Pavilion. The variety of solutions and technologies displayed was appreciated and the joint NL branded entrepreneurship worked well.
The Netherlands Pavilion was organised and hosted by NWP, supported by the Government of the Netherlands.
Next stops: IWA Copenhagen and WEFTEC New Orleans
NWP will organise and host Netherlands Lounges at IWA Copenhagen and WEFTEC New Orleans. Curious to learn more about participating in a Netherlands Lounge? Please contact Marieke Leenhouts or Mirjam van Buchem for more information.